Shopify services for growth-stage and enterprise brands

Shopify services that connect commerce to your business.

We design, build, migrate, and optimize Shopify experiences, then connect them to the systems your team already relies on, from ERP and inventory platforms to fulfillment, CRM, finance, and custom workflows.

  • Shopify design, development, and migration
  • ERP and middleware integrations
  • Custom apps and workflow automation
  • Ongoing optimization and support

Trusted for modern commerce operations

Built for brands that need growth without backend chaos.

Store launchesDesign, dev, migration, support
Integration-led buildsERP, WMS, CRM, finance, custom APIs
Long-term partnershipRoadmaps, CRO, enhancements, support

Why Front Row

More than a Shopify build team.

Most Shopify agencies stop at the storefront. We help brands launch revenue-driving commerce experiences and make sure they actually work with the rest of the business. Our team combines deep Shopify technical expertise with real-world systems integration experience, so every project we deliver is built to scale alongside your operations.

Shopify Plus technical depth

Build, customize, and optimize high-performance storefronts for serious growth. Our developers work with Shopify Functions, custom checkout extensions, headless architectures, and enterprise-grade theme development.

Backend integration capability

Connect Shopify with ERP, WMS, CRM, accounting, EDI, PIM, and internal systems. We design data flows that keep inventory, orders, and customer information accurate across every platform your team uses.

Custom solution architecture

Solve edge cases with middleware, private apps, APIs, automation, and custom logic. When off-the-shelf tools fall short, we build the connective tissue that makes your commerce stack work as one system.

Long-term execution partner

Support post-launch growth, maintenance, CRO, QA, and roadmap delivery. We stay involved after launch because the best Shopify stores are the ones that keep improving quarter after quarter.

Core services

Broad Shopify capability. Sharper operational expertise.

From storefront design to enterprise integrations, we cover the full Shopify lifecycle. Every service is delivered with the same focus on performance, scalability, and alignment with your broader business systems.

Migration

Replatform from Magento to Shopify without disrupting operations.

Magento migrations, catalog and customer data movement, SEO preservation with 301 redirect planning, functionality gap analysis, and backend continuity for complex stores. We protect your search rankings and business data throughout the transition.

Integrations

Connect inventory, orders, fulfillment, and reporting across systems.

ERP, WMS, 3PL, CRM, finance, shipping, subscriptions, and internal tools. We design integrations that eliminate manual rekeying, reduce inventory mismatches, and keep your data flowing cleanly between platforms.

Omnichannel fulfillment

Support BOPIS, same-day delivery, and location-based order workflows.

Build the logic behind buy online pickup in store, local delivery promises, routing, inventory visibility, and operational handoffs. We align storefront promises with real-world fulfillment capabilities.

Custom apps

Handle workflows off-the-shelf apps cannot support.

Private apps, order routing, automation, B2B rules, approvals, and sync logic. When your business processes are unique, we build the custom Shopify apps that make them work.

Support + optimization

Stay fast after launch.

Retainers, CRO, troubleshooting, QA, enhancements, and roadmap execution. We monitor performance, test improvements, and keep your Shopify store evolving alongside your business.

Integration-led advantage

Shopify integrations that fit your existing business.

Your storefront should not create more manual work. We design systems that keep orders, stock, customer data, and reporting moving cleanly across the business. Our integration approach is built on real-world experience connecting Shopify to enterprise systems across multiple industries.

Shopify
ERP
Inventory
WMS / 3PL
CRM
Finance
Custom Apps

Remove inventory mismatches

Keep channels, locations, and reporting aligned as volume grows. We implement real-time or near-real-time sync logic so your stock levels stay accurate everywhere they matter.

Eliminate manual rekeying

Automate order and customer handoffs between Shopify and back-office systems. Every data transfer is mapped, tested, and monitored to prevent errors before they reach your team.

Strengthen fulfillment flow

Reduce lag between order placement, routing, shipping, and financial reconciliation. We design end-to-end order workflows that move faster and break less often.

Support enterprise workflows

Design architecture that can handle growth, complexity, and internal dependencies. Our integration patterns are built for scale, not just for launch day.

Migration + fulfillment scenarios

From Magento replatforms to BOPIS and same-day delivery.

These are the kinds of real-world commerce projects that make a Shopify partner more valuable than a design-only agency. We help brands move platforms, preserve business continuity, and launch more complex fulfillment experiences with confidence.

Magento to Shopify migration

Preserve SEO equity, protect customer and order data, rebuild critical functionality, and avoid backend disruption while moving to Shopify. We plan every redirect, map every data field, and test every workflow before launch.

BOPIS workflows

Enable buy online pickup in store with store-level inventory visibility, pickup scheduling rules, customer notifications, and operational handoffs that connect your digital and physical locations.

Same-day delivery logic

Support local delivery zones, cutoff windows, fulfillment routing, and customer-facing delivery options that actually match your operational capacity and warehouse reality.

Omnichannel inventory confidence

Keep ecommerce, retail, warehouse, and delivery workflows aligned so customer promises are backed by accurate inventory and reliable data across every sales channel.

Common challenges

Problems buyers actually need solved.

We frame the offer around business outcomes, not just a list of services. If any of these sound familiar, we have solved them before and can help.

01

Our Shopify store needs to sync with our ERP in real time.

02

We have too many manual steps between order placement and fulfillment.

03

Our inventory is inaccurate across channels and locations.

04

We need Shopify to support custom B2B or wholesale workflows.

05

We are migrating from Magento and cannot disrupt backend operations.

06

We need BOPIS or same-day delivery without duct-taping multiple apps together.

07

We need a long-term Shopify partner, not a one-time build team.

Process

Calm, structured delivery for complex engagements.

01

Discovery and systems audit

Clarify goals, constraints, stack, pain points, and cross-team dependencies. We map your current architecture before recommending changes.

02

Solution design

Define architecture, storefront scope, integration approach, and rollout priorities. Every stakeholder sees the plan before build begins.

03

Build and integration

Develop the storefront, apps, workflows, and system connections. We test data flows continuously throughout the build phase.

04

QA and launch

Validate customer journeys, data accuracy, order flow, and operational readiness. Nothing goes live until every critical path is verified.

05

Support and optimization

Improve performance, monitor integrations, and extend the roadmap over time. We stay engaged to make sure the investment keeps paying off.

Proof

Evidence, not filler.

Migration + operations

Replatformed a Magento storefront without breaking backend workflows.

Mapped dependencies across ERP, WMS, and CRM systems. Preserved critical customer and order data, rebuilt key checkout and fulfillment flows, and launched with minimal business disruption during peak season.

Outcome: smoother launch, cleaner operational handoff, fewer manual fixes.

ERP integration

Connected Shopify to core business systems for cleaner inventory and order flow.

Designed a resilient integration architecture for real-time data movement between Shopify, ERP, and warehouse management systems. Replaced fragile point-to-point connections with a centralized sync layer.

Outcome: better accuracy, less rekeying, fewer downstream bottlenecks.

Custom app logic

Built workflow rules that off-the-shelf apps could not support.

Created custom Shopify apps for complex order routing, B2B approval workflows, automated data synchronization, and edge-case fulfillment logic unique to the client's operations.

Outcome: more control, less operational friction, stronger scalability.

BOPIS + delivery workflows

Designed omnichannel order logic for pickup and same-day delivery scenarios.

Aligned storefront promises with store-level inventory, pickup scheduling, delivery zone mapping, and fulfillment routing. Connected digital orders to physical store operations seamlessly.

Outcome: better customer experience, more accurate routing, less fulfillment confusion.

Platform ecosystem

Comfortable across the wider commerce stack.

Shopify / Shopify PlusERP systemsCRM platformsWMS / 3PLPIMFinance & accountingEDI workflowsCustom APIsInternal tools

FAQ

Answers before the call.

Below are the questions we hear most often from brands evaluating a Shopify partner. If your situation is more specific, book a call and we will walk through it together.

What Shopify services do you offer?

We offer a full range of Shopify services designed for growth-stage and enterprise brands. Our core capabilities include storefront design and custom theme development, Shopify Plus implementations, platform migrations from Magento and other ecommerce systems, ERP and backend integrations, custom app development, BOPIS and omnichannel fulfillment setup, conversion rate optimization, and ongoing technical support retainers.

Every engagement starts with a discovery phase where we audit your current setup, understand your business goals, and map out a solution that covers both the customer-facing storefront and the backend systems that power it. Whether you need a polished new storefront, a complex data integration, or a full replatforming project, our team has the technical depth and operational experience to deliver.

Do you work with Shopify Plus?

Yes. We support both standard Shopify stores and more complex Shopify Plus implementations. Our Shopify Plus experience includes custom checkout extensions, Shopify Functions for cart and checkout logic, headless commerce architectures using Hydrogen and custom frontends, Launchpad automation for flash sales and product drops, and Shopify Flow workflows for operational automation.

Shopify Plus clients typically come to us because they need more than a standard theme customization. They need a partner who understands enterprise-scale traffic, complex integrations, and the technical requirements that come with high-volume commerce operations. We design and build with those demands in mind from day one.

Can you integrate Shopify with our ERP or backend systems?

Yes. ERP and backend integration is one of the main ways we differentiate from generic Shopify agencies. We connect Shopify with ERP systems, warehouse management systems (WMS), third-party logistics providers (3PL), CRM platforms, product information management (PIM) tools, accounting and finance systems, EDI workflows, shipping platforms, and custom internal software.

Our integration approach focuses on data accuracy and operational reliability. We design sync logic that keeps inventory levels, order status, customer data, and financial records consistent across every system. We also build monitoring and alerting into our integrations so your team knows immediately if something needs attention, rather than discovering problems after they impact customers.

Can you help us migrate from Magento to Shopify?

Yes. We support the full Magento-to-Shopify migration process from initial audit through post-launch optimization. Our migration methodology covers data mapping and transfer for products, customers, orders, and content; SEO preservation with comprehensive 301 redirect planning; functionality gap analysis to identify features that need custom rebuilds; backend integration continuity so your ERP, WMS, and other systems keep working; thorough testing across all critical user journeys; and phased launch planning to minimize business disruption.

We understand that a migration is not just a technical project, it is a business transition. That is why we involve stakeholders from operations, marketing, IT, and leadership throughout the process. Our goal is to deliver a Shopify store that not only matches what you had on Magento but improves on it in ways that matter to your team and your customers.

Can you help with BOPIS or same-day delivery workflows?

Yes. We design and implement buy-online-pickup-in-store (BOPIS) and same-day delivery workflows that connect your digital storefront to your physical operations. For BOPIS, this includes store-level inventory visibility so customers only see what is actually available, pickup scheduling rules that match your staffing capacity, automated customer notifications at each stage of the order journey, and operational handoff procedures that connect your ecommerce team with store staff.

For same-day delivery, we implement delivery zone mapping based on your actual service area, cutoff window logic that prevents orders you cannot fulfill, fulfillment routing that optimizes pick and pack workflows, and customer-facing delivery options that reflect your real operational capacity. The result is a seamless experience for the customer and a manageable workflow for your team.

Do you build custom Shopify apps?

Yes. We build custom Shopify apps when off-the-shelf solutions cannot support the workflow, logic, or integration your business requires. This includes embedded admin apps that extend the Shopify admin interface, storefront extensions that add custom functionality to the customer experience, private apps for internal workflows and data processing, order routing and fulfillment logic unique to your operations, B2B pricing and approval systems, and automated data synchronization processes between Shopify and external systems.

Every custom app we build is designed with maintainability in mind. We document the architecture, write clean and tested code, and ensure your team or any future developer can understand and extend the functionality. We also monitor app performance and error rates as part of our ongoing support retainers.

Do you provide support after launch?

Yes. We offer ongoing support retainers because we believe the best Shopify stores are the ones that keep improving after launch. Our support packages typically include performance monitoring and optimization, conversion rate testing and implementation, feature enhancements and new functionality delivery, QA testing across browsers and devices, integration health checks to ensure data flows remain accurate, security updates and dependency management, and roadmap planning and execution for future phases.

Many of our longest client relationships started with a single project and evolved into multi-year partnerships. We stay involved because we care about the outcomes our work produces, not just the delivery date. If you are looking for a Shopify partner who will be there next quarter, next year, and beyond, that is exactly the kind of relationship we build.

How long does a typical Shopify project take?

Project timelines depend on scope and complexity. A focused storefront redesign or optimization project may take 4 to 8 weeks. A full platform migration with data transfer and SEO preservation typically runs 8 to 12 weeks. Projects that include complex ERP integrations, custom app development, or omnichannel fulfillment setup can take 12 to 16 weeks or more.

We define realistic timelines during the discovery phase after auditing your current systems, understanding your data complexity, mapping integration requirements, and aligning with your internal stakeholders. We would rather give you an honest timeline upfront than promise speed and deliver surprises.

Can you work with our internal IT or operations team?

Absolutely. We regularly collaborate with internal IT, operations, finance, and marketing teams. Our discovery process includes stakeholder alignment across departments, and we adapt our communication and delivery approach to fit your existing workflows, governance requirements, and technical standards.

We understand that most growing brands already have people managing parts of their commerce stack. Our role is to complement those teams, not replace them. We bring Shopify-specific expertise and integration experience that your internal teams can leverage, and we document everything we build so knowledge stays within your organization.

What industries do you work with?

We work with growth-stage and enterprise brands across fashion and apparel, consumer goods, food and beverage, health and wellness, home and furniture, and B2B wholesale. Our integration-led approach is especially valuable for brands with complex inventory requirements, multi-channel sales operations, or enterprise backend systems that need to stay connected to Shopify.

While our technical capabilities apply across industries, our deepest experience is with brands that sell physical products and need their ecommerce platform to work seamlessly with warehouse, fulfillment, and finance systems. If your business involves moving products from inventory to customer hands while keeping data accurate across every system in between, we have done this before and can help.

Next step

Make Shopify work with the rest of the business.

If you need a storefront that converts and an operation that stays aligned behind it, we should talk. Book a discovery call and we will walk through your current setup, your goals, and whether we are the right fit to help.